Tracy Besser's Portfolio
Creating empowering understandings for less distractions in experiences, and more satisfaction and joy in life
If you invest in understanding people, shaping user experiences, and improving the system, the results - adoption, efficiency, trust, and outcomes - naturally flow.
types of experience
all experience | consumer b2c | professionals b2b | entertainment + social | regulated-industries | enterprise solutions + dashboards | customer experience + service design
RECENT Divergent STUDIES
Mixed Methods Analytics: Understanding the what behind the why case study coming soon
Generative/Formative Exploration: Understanding feature Usage - Mixed Methods Advanced Machine Learning with Qualitative Insights case study coming soon
UX Adoption Score Cards - Mixed Methods case study coming soon
Contextual Inquiries and Ethnographic Studies: Blueprints and Experience Maps case study coming soon
case study coming soonGenerative Exploration: Small Business and Virtual Cards
Generative Exploration: Commercial Fleets, Value Drivers, and Expanding the understanding of users
Qualitative Interviews: Commercial Fleet Merchants' POV case study coming soon
Quantitative Survey: Consumer Laundry Mental Models + Introduction to Research
Quantitative Survey: Customer Satisfaction IoT Service Benchmark Study case study coming soon
Quantitative Survey: Consumer Laundry Product Usage + Persona Update case study coming soon
Quantitative Survey: EV Charing - Consumer and Property Management Perspectives case study coming soon
RECENT Convergent STUDIES
Evaluative and Formative Testing: Usability Testing of Portal Navigation Strategy - Mixed Methods case study coming soon
Evaluative and Formative Testing: Usability Testing: Interface Design Refresh of B2B PortalInforming the design of an air taxi/EVTOL!
> Formative: Literature Review: Human Factors Ergonomics to inform Air Taxi Cabin Design (eVTOL)
> Formative: Iterative CX Experience Testing eVTOL/Airtaxi passenger experience w/ life-size prototype case study coming soon
> Formative Service Design: Unifying Vision with Customer Journey Maps CX Air Taxi: eVTOL experiences case study coming soon
Generative AI + Reducing Risks while ensuring success IN INNOVATION
> Formative: Generative AI POV - A practical look at avoiding failure and ensuring success
> Futures and Foresight POV of Generative AI, AR/VR/MR, Blockchain, and other new technologies impact on the Healthcare Industry
> Chat Bot: UX Strategy for Unilever's Dove.com case study not available
points of view + what i learned