Tracy Besser's Portfolio
Creating empowering understandings for less distractions in experiences, and more satisfaction and joy in life
recent projects
Divergent
Generative Exploration: Small Business and Virtual Cards case study coming soon
Generative Exploration: Commerical Fleets and Value Drivers case study coming soon
Generative Exploration: Commercial Fleets and Many Hats case study coming soon
Qualitative Interviews: Commercial Fleet Merchants' POV case study coming soon
Formative Usability Testing: Redesign of B2B Portal case study coming soon
Convergent
Informing the design of an air taxi/EVTOL!
> Formative: Literature Review: Human Factors Ergonomics to inform Air Taxi Cabin Design (eVTOL)
> Formative: Iterative CX Experience Testing eVTOL passenger experience w/ life-size prototype case study coming soon
> Formative Service Design: Unifying Vision with Customer Journey Maps CX Air Taxi: eVTOL experiences case study coming soon
Generative AI + Reducing Risks while ensuring success
> Formative: Generative AI POV - A practical look at avoiding failure and ensuring success
> Futures and Foresight POV of Generative AI, AR/VR/MR, Blockchain, and other new technologies impact on the Healthcare Industry case study coming soon
> Chat Bot: UX Strategy for Unilever's Dove.com case study not available
types of experience