Tracy Besser's Portfolio
Creating empowering understandings for less distractions in experiences, and more satisfaction and joy in life
types of experience
all experience | consumer b2c | professionals b2b | entertainment + social | regulated-industries | enterprise solutions + dashboards | customer experience + service design
RECENT Divergent STUDIES
Generative Exploration: Small Business and Virtual Cards
Generative Exploration: Commerical Fleets, Value Drivers, and Expanding the understanding of users
Qualitative Interviews: Commercial Fleet Merchants' POV case study coming soon
Quantitative Survey: Consumer Laundry Mental Models + Introduction to Research
Quantitative Survey: Customer Satisfaction IoT Service Benchmark Study case study coming soon
Quantitative Survey: Consumer Laundry Product Usage + Persona Update case study coming soon
Quantitative Survey: EV Charing - Consumer and Property Management Perspectives case study coming soon
RECENT Convergent STUDIES
Evaluative and Formative Testing: Usability Testing: Interface Design Refresh of B2B Portal
Informing the design of an air taxi/EVTOL!
> Formative: Literature Review: Human Factors Ergonomics to inform Air Taxi Cabin Design (eVTOL)
> Formative: Iterative CX Experience Testing eVTOL/Airtaxi passenger experience w/ life-size prototype case study coming soon
> Formative Service Design: Unifying Vision with Customer Journey Maps CX Air Taxi: eVTOL experiences case study coming soon
Generative AI + Reducing Risks while ensuring success IN INNOVATION
> Formative: Generative AI POV - A practical look at avoiding failure and ensuring success
> Futures and Foresight POV of Generative AI, AR/VR/MR, Blockchain, and other new technologies impact on the Healthcare Industry
> Chat Bot: UX Strategy for Unilever's Dove.com case study not available
points of view + what i learned
GenAI Chatbots - A Strategic UX Approach: Driving useful and usable exchanges that meet your business objectives coming soon