Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that’s what a number of us are trying to do. – Richard Branson
My work has been very collaborative to ensure effective and efficient efforts, and an approach that empower those whom I am working with to understand the approach, and participate in finding a solution. This approach results with a vetted solution that the team(s) know thoroughly by the time its finalized.
As a natural systems thinker, I enjoy organizing a lot of people, information, processes, and sometimes rules and regulations.
Consumer Segments/Personas v.001 for CSC ServiceWorks 2021
Qualitative Studies | Winter + Spring 2021
Conducted a divergent research effort as the Consumer Research Manager to establish an understanding of consumer perceptions that would set the foundation for convergent research and a draft of personas. I worked collaboratively with the Product Management team and leadership across the organization to understand questions about our consumers and understand the different facets of our industry and service to define surveys and follow-up interviews to probe our basic topics to establish consumer perceptions about - laundry, technology, and themselves to define consumer segments/draft personas. Presented to executives, leadership, and product team.
Project Breakdown coming soon
Research - Divergent | Generative | Personas | Internet of Things | Remote | Personas
Consumer Satisfaction Surveys for CSC ServiceWorks 2021
Usability and Qualitative Studies - International | Winter + Spring + Summer 2020
As the Consumer Research Manager I worked collaboratively with Product Management to design a baseline and benchmark satisfaction points of the consumer experience to move the organization to include consumer satisfaction as part of our overall success.
Project Breakdown coming soon
Research - Evaluative | Survey Design | Remote
I led research efforts working collaboratively with product managers to inform Agile Epics and set Sprint teams up for success.
Establish a central UX practice and a credible research program. Harnessed a combination of Lean and Formal Research efforts to establish a persona library and task flows to unify and strengthen the understanding of users across the company. Established a Usability Report Card for each product that was used to communicate every month the health of products with the board.
User Research: Teacher and Specialist User Needs + Dashboard Tasks | Summer + Fall 2015
User Research: District Admin User Needs + Dashboard Tasks | Fall 2015
User Research: Student + Parent Homework-Related Needs | Summer 2015
User Research: Teacher Student Assessment-related Tasks | 2015-2016
Baseline, Concept, and Usability Testing and Card Sorts: Teacher Dashboards | Summer – Fall 2015
Project Breakdowns coming soon
Research - Formative + Generative + Evaluative + Summative | Strategy | Card Sort | A/B Testing | Concept Testing | Usability Testing | Omni-Channel | Brand | Web | Mobile | Personas | Retention | Thought Leadership | Remote | Field Studies
Cisco took a refreshing turn to offer an enterprise dashboard that targeted a new, specific-type of customer that was slightly out of reach to increase their reach, while empowering those who have not had these types of tools and offering their latest security advancements.
Contracted to work collaboratively with the innovative product team to bring their ideas to fruition including leading iterative design and testing of the product concept to detail design.
Leadership | Strategy | Creative Direction | Project Management | Interaction Design | Data Visualization | Dashboard | Agile | Cloud | SAAS
Contract UX Research + Strategy Lead | Aquent | 03.2014-11.2014
TIBCO Streambase LiveView Web
Contracted to lead the strategy, definition and design of a new disruptive product that defines a new product category – Using UX Methodologies.
My scope of work included product strategy and design; extrapolating business objectives, goals and success criteria, defining competitive vs disruptive features via meta-analysis and industry/competitive analysis; leading interaction design, defining and setting the pace and directing activities to ensure the vision remains groundbreaking and consistent; as well as account, project, and product management.
My responsibilities were expanded to include defining needed staffing and roles for 2015; mentoring and directing a remote intern and local Junior and Mid-Level Interaction and Visual Designers in the UX Methodology; and managing relationships with remote product team (without product manager).
Leadership | Strategy | Creative Direction | Project Management | Account Management | Enterprise Product Design | Interaction Design | Data Visualization | Dashboard | Real-Time Data | Mentoring | Workshop Design and Facilitation
UX Lead and Management Consultant | Toyota Financial Services | 01.2014 – 03.2014
www.ToyotaFinancial.com: login required/secure site (Release of Strategy + Design 11.2014 and over next year)
Contracted to redesign a secure-site feature, I expanded my contract within 1 week to include working with technical department to define User Experience within the organization, lead other redesign efforts in progress, and manage other UX contractors.
Worked with business, marketing and technical leadership to educate and empower them with an understanding of UX/UCD. Worked with leadership to integrate UX into existing processes.
Engaged multi-discipline team members in UX/UCD methodologies to mentor and empower them within the context of the secure site redesign. Directed and mentored contract interactive designer in redesign of desktop and mobile experiences.
Defined, recruited and interviewed candidates for UX Lead and Visual Designer/Developer positions, defined requirements and criteria for testing and supplementary design and testing vendor(s).
Produced UX Strategy, and completed detailed design for desktop and mobile site and apps. short-term updates to experiences.
Leadership | Strategy | Creative Direction | Interaction Design | Participatory Design | Mobile App + Site | Desktop | Retention
Contract User Experience Lead | Elavon for POSSIBLE Cincinnati | 10.2013 – 01.2014
Lead the UX Strategy to establish a unified vision of what needs to be built and how they will be used to ensure the iterative redesign is cohesive no matter what the time period of the B2B site targeting all size businesses. The approach and the strategy inspired the client to add two small projects including a new B2B Customer Portal for Small Business Owners. Also designed a new section for .Com – Mobile, Tablet, and Desktop.
Leadership | UX Strategy | Creative Direction | UX Architecture | Interaction Design | Content Strategy | Participatory Design | Responsive | Mobile | Desktop | Tablet | Remote Work | Business Development | Acquisition