experience

"Give me a lever long enough and a fulcrum on which to place it, and I shall move the world. –  Archimedes

experience by type
experience | chronological
With over 20 Years of experience leading teams and projects, the last 15 years has focused on leading organizations in defining their strategic approach to creating innovative solutions, creating viable solutions.
general approach coming soon
As an extroverted thinker, I am a natural collaborator. I have learned that collaboration results in a more efficient and effective effort, better team morale, and a stronger solution. Regardless of the size of the effort or timeline, I subscribe to a scalable model of Discovery and Vision, and an iterative Solution and Validation phase. 
UX | Management Consultant | Current
I have intermittently worked as a consultant (subcontract and independent) as well as on staff. 

WORK
Strategy
Discovery | User Research | Ethnography | Competitive Analysis | Heuristic Evaluation | Baseline Testing
Product Design | Design Thinking | Service Design | Interaction Design
Management Consultant | Process Definition | UCD Integration
UX + Usability Testing with quantitative measurement and qualitative feedback
Leadership + Mentoring | Management + Direction

RECENT PROJECTS
Genentech for Giant Oncologist/CIT User Research | Retinal Specialist Ethnographic Study | Opthamologist Ethnographic Study  | Rheumatologist Ethnographic Study
Head of UX/UX Competency Manager | Renaissance Learning | 06.2015-04.2016
I was brought in to establish the central User Experience Practice including processes and standards with a heavy emphasis on improving morale, expanding staff skill sets, improving the understanding of usability and its relationship to product success across the organization as well as improving the overall design and usability of the products. 
I worked collaboratively with Product Managers to empower them to make informed decisions in planning, created UX Strategies (unified visions of what needs to be built and how it needs to be used in order for business goals to be achieved), and validate conceptual designs in preparation of sprints. I engaged with the designers and researchers when the supporting teams were identified for the sprints to give them a voice, and also ensure a more successful hand-off. As their competency manager this gave me the opportunity to mentor/coach them in context.
Successes included:
 + Improved the testing methodology and team morale, and increased individuals’ productivity within 60 days through initiatives lead by team members. and 1:1 coaching
 + Broke down competitive barriers between UX Leads/Designers to improve the quality of design and efficiency of efforts within 60 days
 + Harnessed professional development to inspire team while expanding their individual and group skills within 90 days
 + Expanded the team by attracting new people to bring fresh skills, perspective, and stronger methodology to the organization
 + Improved the usability and usefulness of products by expanding the use of the methodology across the organization working within the defined Agile processes and product life cycle within 60 days
 + Defined annual budget needs including expanding team and testing
 + Created UX Strategies, conceptual designs/prototypes to unify the vision of sprint teams
 + Created initiative to stabilize and formalized visual design to full-grid, responsive approach
 + Managed and directed a UX practiced of 9: 3 Analysts and 6 Designers in multiple locations US and Canada.
UX Initiatives: Expanding Skills: UX Book Club | Expanding Leadership Skills + Getting it Done | Improving Design: Consistency, Quality, and introducing Responsive: Design System | Increasing Efficiency + Consistency: Asset Libraries + Shared files.
Project break downs coming soon: 
User Research | Dashboard Baseline Testing + UX Strategy | Usability Testing | Product Usability Score 
Leadership | Team Management | User Research | Usability Testing | Design System | Brand/Visual Design | Interaction Design | Project Management | UX Strategy | Agile | Product Design | Remote
Contract User Experience Analyst and Product Designer | Cisco – CSTG | 04.2015-06.2015
Cisco took a refreshing turn to offer an enterprise dashboard that targeted a new, specific-type of customer that was slightly out of reach to increase their reach, while empowering those who have not had these types of tools and offering their latest security advancements.
Contracted to work collaboratively with the innovative product team to bring their ideas to fruition including leading iterative design and testing of the product concept to detail design.
Leadership | Strategy | Creative Direction | Project Management | Product Design | Data Visualization | Dashboard | Agile | Cloud | SAAS | International | Remote
Contract User Experience Analyst and Strategist | Cisco Security | 01.2015-04.2015
Contracted to lead to explore a new approach to security communication including user interviews, card sorting and a vision of a new approach.
As the Cisco Security team streamlined their internal processes, they realized their external communications were overlapping. I was engaged to provide a vision that would streamline internal efforts, while increasing the usability and usefulness of their external communications of security vulnerabilities, warnings and mitigations.
Leadership | Strategy | Creative Direction | Project Management |  Information Architecture | International | Remote Team | Security | Design System | Brand | Card Sorting | User Research | International | Remote
Contract Interaction Design Manager | Aquent | 03.2014-11.2014
TIBCO LiveView Web
Relocated to the San Francisco Bay area – Contracted to lead the strategy, definition and design of a disruptive product to define a new product category – Using UX Methodologies.
My scope of work included product strategy and design; defining competitive vs disruptive features and supportive design patterns; leading interaction design, research; defining and setting the pace and directing activities to ensure the vision remains groundbreaking; as well as account, project, and product management.
My responsibilities were expanded to include defining needed staffing and roles for 2015; mentoring and directing a remote intern and local junior and mid-level interaction and visual designers in the UX Methodology; managing relationships with remote product team (without product manager); facilitating and leading the design of UX Workshops to be offered throughout the organization to support UX department goals.
Leadership | Strategy | Creative Direction | Project Management | Account Management | Enterprise Product Design | Interaction Design | Data Visualization | Dashboard | Real-Time Data | Mentoring | Workshop Design and Facilitation | Remote
UX Lead and Management Consultant | Toyota Financial Services | 01.2014 – 03.2014
www.ToyotaFinancial.com: login required/secure site (Release of Strategy + Design 11.2014 and over next few years)
Contracted to redesign a secure-site feature, I expanded my contract within 1 week to include working with technical department to define User Experience within the organization, lead other redesign efforts in progress, and manage other UX contractors.
Worked with business, marketing and technical leadership to educate and empower them with an understanding of UX/UCD. Worked with leadership to integrate UX into existing processes.
Engaged multi-discipline team members in UX/UCD methodologies to mentor and empower  them within the context of the secure site redesign. Directed and mentored contract interactive designer in redesign of desktop and mobile experiences.
Defined, recruited and interviewed candidates for UX Lead and Visual Designer/Developer positions, defined requirements and criteria for testing and supplementary design and testing vendor(s).
Produced UX Strategy, and completed detailed design for desktop and mobile site and apps. short-term updates to experiences.
Successfully engaged cross-department project teams to work cohesively and integrate the methodology into their processes.
Directed a redesign effort in process of another feature, assumed the detail design of both click and touch experiences (desktop and mobile) with staffing changes.
Leadership | Strategy | Research | Creative Direction | Brand | Interaction Design | Participatory Design | Mobile App + Site | Desktop | Retention
Contract User Experience Lead | Elavon for POSSIBLE Cincinnati | 10.2013 – 01.2014
www.Elavon.com (no longer available) + www.Elavon.com/welcome
Led the UX Strategy to establish a unified vision of what needs to be built and how they will be used to ensure the iterative redesign is cohesive no matter what the time period of the B2B site targeting all size businesses. The approach and the strategy inspired the client to add two small projects including a new B2B Customer Portal for Small Business Owners. Also designed a new section for .Com – Mobile, Tablet, and Desktop.
Leadership | Strategy | UX Architecture | Interaction Design | Content Strategy | Brand | Participatory Design | Responsive | Mobile | Desktop | Tablet | Remote Work | Business Development | Acquisition | Remote
National Practice Director, User Experience  |  Neudesic, LLC  |  05.2013 – 10.2013
Hired into a newly created role in a fairly new business unit. With just an intent defined, I worked to integrate the new role into a changing organization, and initiated collaborative efforts to ensure the realization of business goals and help integrate my role and the UX discipline within the organization. Laid-off in reorganization.
Leadership | Strategy | Account Management | Business Development | Enterprise Systems + Applications | Remote
Transition to West Coast + Quest for the “right position” | 06.2012 – 04.2013
I decided to move to the west coast to be closer to family, and also change the pace of my life. While the contracting and consulting work offered me different challenges and insights into different approaches and industries as well as and the opportunity to work in different regions of the country, I decided to change the pace of my life so I could pursue more balance in life.  I began this transition in July 2012 by defining requirements for a permanent position, as well as the city I would reside. Beginning in January 2013, I took on smaller projects (some of which are not worth highlighting – most content analysis activities) while I began traveling and networking to the west coast.
CTIA for Fleishman Hillyard | 02.2013 – 03.2013
With only a budget that allowed for 100 hours of User Experience work, I assumed the Content Strategy and Information Architecture facet of a redesign started by another firm. I conducted gorilla Card Sorting and Cluster Analysis of CTIA team members, evaluated content for ROT and usability, and then proposed a new IA and Content Strategy with guidance for the Visual Designers and editors.
Strategy | Content Strategy | Information Architecture | Remote | Retention | User Research
Contract Associate User Experience Director | Fortune 50 – Regulated-Industry | 09.2012 – 12.2012
Management Consultant to industry-regulated client providing strategic solutions for phases of foundational enterprise CMS and design system implementation. Managed relationships with 3 clients and provided UX Direction for 12 projects. Created efficient and effective user experience strategy for franchise sites (produced concepts and presentation).  Identified positioning to harness known usage and current successes, brand relationships and behaviors to meet business drivers for a more competitive product. Facilitated concept and design sessions.
Leadership | Strategy | Account Management | Client Management | Enterprise Systems + Applications | CMS
Contract User Experience Architect | TotalMovie for Empathy Lab | 04.2012 – 06.2012
Brought in to fill the a gap in the team while they looked to hire a permanent mobile designer on a new project. The NetFlix competitor in Mexico and South American, needed two new payment options integrated into their Desktop version including enhancing the check-out process, and translation of the full desktop experience to mobile and tablet (iOS and Droid).
Leadership | Strategy | Account Management | Business Development | eCommerce | Remote | Product Design | Responsive | Mobile | Tablet | Desktop
Traveler | North Carolina + Tennessee + NoEast + Colorado | 02.2012 – 03.2012
Taking some time to spend explore an area of the US I had not visited before, and go home to Colorado to visit family and friends.
Contract Cross-Channel Architect | Lowes Home Improvement | 09.2011 – 01.2012
Cross-Channel Architect Consultant to the Strategy and Planning Group supporting the definition of the group and staff augmentation. Provided feedback to Cross-Channel teams to improve existing customer experience, and defining innovative future customer experience – modeling journey maps, experience blueprints, facilitating Cognitive Walk-Throughs with Cross-Channel teams, and conducting customer experience evaluations.
Project break down coming soon
Leadership | Strategy | Cross-Channel Architecture | Heuristic Evaluation | Experience Design | Service Design | Acquisition | Retail
Director of Information Architecture |  George Washington University  |  11.2010 – 08.2011
Responsible for the usability & usefulness of sites; direction for site projects; directing staff and contractors; and establishing and managing relationships with stakeholders. Proposed an approach and led research and strategy (Design Thinking) for a CMS replacement and new design system.
Project break downs – CMS Selection | Design System
Leadership | Strategy | Project Management | Information Architecture | User Research | Usability Testing | Design Thinking | Creative Direction | Systems + Applications | CMS | Mobile | Mentoring | Team Management | Client Management | Interaction Design | Visual Design | Brand Experience | Participatory Design
Traveler | Southern California | 10.2010
Took some time to be with family that lives in the region before heading back to DC.
User Experience + Management Consultant | Comcast Entertainment Group – E!, Style, Golf Channel | 12.2009 – 10.2010
http://www.eonline.com | Golf Central (Internal System) | GolfNow Mobile Apps
Worked collaboratively across teams to establish UX Strategy, direction, requirements and design for informational sites (E!, Style), internal and B2B inventory/sales systems (GolfCentral), mobile application (GolfNow). Designed and conducted UX/UCD analysis and testing activities to inform and vet a mobile product features and design (GolfNow). Worked with leadership (SVPs) to refine internal processes to break down silo’s to increase team satisfaction and quality of work. Defined and recruited for aSenior UX Staff position.
Project Breakdown coming soon
Leadership | Strategy | Client Management | Information Architecture | Participatory Design | Usability Testing | User Research | Interaction Design | Systems + Applications | Mobile | Desktop | Data Visualization | Dashboard | Real-Time Data | Card Sorting | Product Design | Acquisition + Retention
Functional Lead/Project Manager  |  EPA’s CDX for CGI Federal | 04.2009-12.2009 
Led a facet of a government contract transition of help desk operations, and established supporting processes and staffing. Managed 3 client relationships and relationships with other contracting firms, facilitated daily control calls to ensure a cohesive effort, and budget review sessions throughout transition, monitored burn rates of staff and contractors and scope of work. Led the definition of processes for tier-3 help desk calls. Responsibilities were expanded to include the oversight of contract implementation across multiple contracting firms. Left at the end of the contract transition to return to creative environments.
Samples are not available due to contract NDA
Leadership | Strategy | Account Management | Business Process Refinement | Client Management | Budget Management | Team Management
Contract User Experience Architect | USPS for AKQA | 09.2008 – 04.2009
Six-month contract collaborating with internal stakeholders, other contractors, and creative team to refine requirements, establish experience vision, and defined user experiences for B2B and B2C applications, systems, and portal. Established new Information Architecture/Content Strategy for USPS B2B site. Produced wireframes, site architecture and user task flows and user requirements. Facilitated cognitive walk-throughs.
Samples are not available due to contract NDA
Leadership | Strategy | Information Architecture | Interaction Design | Enterprise Systems + Applications | Government/Regulation | Cognitive Walk-throughs
Manager of User Experience & Product Management | Kadoo, Inc. | 12.2007 – 09.2008 
Recruited to establish product management, I successfully organized product management and development teams in just 3 days. Consequently my responsibilities were expanded to include managing the DC-based technical teams and project management in less than 1 week.
Established and managed UX team and project plan; established processes and product definition and direction with limited budgets, staff and time limitations to ensure our efficiency and effectiveness. Entrusted to manage, direct, and mentor external contractors, engineers, visual designers, and junior user experience analysts. Reviewed conference and marketing materials to ensure alignment to product and brand. Laid-off with code freeze.
Refined 18 subsystems in 6 weeks using UCD methodology working iteratively to establish design patterns, vetting system and features’ usefulness and usability with baseline usability testing, user profile surveys, paper prototype testing with users, and defining user groups and scenarios of use for each – under budget.
Project break down coming soon
Leadership | Strategy | Account Management | Product Management | Participatory Design | Usability Testing | Interaction Design | Project Management | User Research | Social Media | Mentoring | Team Management | Acquisition + Retention
Creative Lead | NDAR/NIH for Sapient Government Services | 08.2007 – 12.2007
Hired for a systems project that lost its funding on my second day, I was reassigned to a new project as a trainer/instructional designer for the NDAR portal (which had critical usability issues).
Successes included significantly improving the relationship with the client’s client by redesigning the training program approach by using User-Centered Design methodologies, and defining a national training strategy for its roll-out.
Activities included interviewing the target audience to understand user needs, mental models, and tasks; researching, and then applying training and instructional design heuristics; and facilitating initial training sessions. I designed a Self-Guided Training Workbook structured to align to the targeted users’ tasks. Then I designed a classroom session that aligned and used the self-guided workbook. I defined a national training strategy that would include video, webcast and classroom sessions. Happily recruited away by Kadoo for more relevant work.
Project break down
Leadership | Strategy | Client Management | User Task Analysis | Print Design
Traveler | North Eastern US + France | 07.2007
User Experience Consultant | Snap-on Tools for Ogilvy 360 | 04.2007 – 06.2007
A part-time engagement I took on while finishing my last semester of my undergrad full-time basis. A newly formed business unit engaged me to help write proposals including evaluating existing sites and competitor sites, and proposing conceptual solutions that would enhance the brand experience and establish a foundation for increasing customer satisfaction for both offline and online revenue goals. Architected an online style guide for Snap-on Tools producing site architecture, user flows, and wireframes.
Project break down
Leadership | Strategy | Information Architecture | Heuristic Evaluations | Business Development | Product Design | Client Management | Design System
Information Architect/Usability Contractor | EPA Energy Star and other EPA groups for SRA International | 03.2006 – 04.200
Charged with enhancing usability of systems and micro sites designed for clients using UCD heuristics and activities. Presented and pitched additional design work to existing clients (Business Development). Left to complete undergraduate degree – One semester full-time, then traveled.
Leadership | Strategy | Heuristic Evaluation | Information Architecture | Interaction Design | Business Development | Enterprise Systems + Applications | Dashboards | Acquisition
Senior Subject Matter Expert/Staff Augmentation | SSA for Lockheed Martin Information Technologies | 05.2002 – 03.2006
Taking a step back in my leadership career path for the opportunity to learn UCD formally, I worked in a supporting role my first year learning, the business process behind the SSA Disability Program, how to maneuver a federal agency, and UCD methodologies including research, design and testing in formal and informal settings.
After a year, my responsibilities were expanded to include leading, in addition to supporting, design teams in the effort to modernize the SSA Disability Program – browser-based enterprise system, as well as smaller application projects – both inter- and intra- net products.
Samples are not available due to contract NDA
Leadership | Strategy | Mentoring | Participatory Design | Usability Testing | Interaction Design | User Research | Design Thinking | Heuristic Evaluation | Dashboards | Applications + Enterprise Systems | Usability | Government/Regulation
Web Manager | MedStar Health | 09.2001 – 05.2002
Directed enterprise projects including CMS and Payment system for the hospitals’ and corporate websites, and ongoing efforts to drive overall corporate success. Ensured consistency and coordinated Cross-Channel marketing efforts. Developed internal relationships to improve the brand consistency and the quality of hospital sites, as well as reducing the costs of common support services. Established and managed vendor relationships to ensure on time/specification delivery of all tasks and achievement of all organizational needs. Redesigned Harbor Hospital Site working collaboratively with the hospital’s PR team and Visual Designer – from concept to production. Recruited away by LMIT.
Leadership | Information Architecture | Vendor Management | CMS | Cross-Channel | Acquisition + Retention | eCommerce | Regulated Industry | Mentoring | User Task Analysis | Client Management
Senior Information Architect and Art Director | Ryan Partnership | 04.2000 – 04.2001 
My preliminary responsibilities included designing interactive solutions from concept to production for Consumer Product Goods – Primarily Unilever products. My role steadily expanded as I established, managed, and directed a new interactive creative team including hiring freelancers and employees for Information Architecture, UX Design, Copywriting, and Development positions (7). My responsibilities were expanded to include defining UX Strategies, managing key internal/external relationships, establishing internal processes, interactive project triage, establishing direction for experiences, and provide solutions appropriate for the brand and business goals.
Key Brands: Unilever’s Dove and Vaseline Intensive Care, Newman’s Own, Pedigree Dog Food, Oxygen, Heineken, and Agilent Technologies. 
Leadership | Strategy | Interaction Design | Heuristic Evaluation | Information Architecture | Creative Direction | Acquisition + Retention | eCommerce | Direct Marketing | Promotion | Team Management | Mentoring | Business Development | Brand | Vendor Management
Web Design Director, Strategist, Associate Creative Director, Information Architect, Designer | NYC Region Dot-Coms & Agencies | 03.1995 – 09.2001
My career began in a series of dot-coms and agencies where I established online brand presences, provided strategy, established processes, designed solutions (UX, IA, IxD, CS), and directed design through internal creative teams on staff and as a consultant. Directed and managed multi-discipline teams up to 6, up to 2 teams at a time.
Key Brands: Yale Law School, KathieLeeGifford.com, Deloitte and Touche, Trade.com, Banana Boat, Revlon, Playtex, UPS, Dime Bank, United Healthcare, Kaplan Interactive, Yoyodyne, Trade.com, Columbia University’s Lamont Doherty Earth Observatory, and Andersen Consulting.
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